Iíve got a blog Iíve been playing with and trying to get to rank for a certain keyword. The blog has done really well and ranks in the top ten for most every post we make within minutes. Of course we try to focus on long tail keywords however; we do go after the competitive keywords from time to time and can hold our own there as well.
I made a post the other day for one of the keywords I wanted to rank for and immediately landed the #4 spot. However, when I checked back a couple days later we had dropped to page two; this bothered me enough to make a new post. The first thought was that in order to hold the rankings with the blog I would need to retarget the keywords I wanted to rank for about once a week.
But as I made the post I decided to link the new post to the old post using my keyword as the anchor text. Within an hour the old post had come back to the first page however, this time we moved up a spot to #3.
We have been able to hold onto the #3 spot for about two weeks now. Iíve seen a lot of bloggers that link back to old post in their articles. I do believe I understand why now and itís something I plain to do more of in the very near future.
I just wanted to share my experience and see if anyone had any similar experience or a better way to do this they wanted to share.