Due to our name and url, we get a decent amount of direct traffic from people searching for other information. We are Boomerang, and we offer email marketing services to small businesses. As you can imagine, we get people typing in Email Marketing Solutions - Boomerang.com looking for actual boomerangs. We also get kids looking for the boomerang channel from the Cartoon Network. But most of the useless traffic comes from South America by people looking for Bumeran.com which is a popular job search site.
I've been reading lately that Google is potentially penalizing you for your website's bounce rate. These people are on our site for a second, find it not in Spanish and not useful, and go away - thus driving up our bounce rate.
I'm wondering - from an SEO standpoint - is it better to have the traffic and a high bounce rate, or to not have the traffic? I can't say we would actually do this, but would it help to block traffic from regions or Network locations? Would having a link on our site to their destination not count as a bounce? Any other suggestions or advice are appreciated.