I have come across the below coding:
<!-- InstanceBeginEditable name="doctitle" -->
<title>Exhibition display stands, banner stands, furniture and gantry</title>
<!-- InstanceEndEditable -->
Please could someone advise me on what this is used for. My reason for asking is that I have noticed that a website, our competitors, when displayed in Google search results the Title (I believe generated through the meta title tag) seems to change depending on the keywords used when searched for, although the same URL is always displayed - the home page.
Would this coding be the answer to how to do this as I would like to do the same with my website, my ultimate aim is to increase the search engine ratings on both my websites - UK Exhibition Stand Designers, Builders, Contractors including Banner Stands & Pop-up Stands and Bespoke and Creative Exhibition Stand Contractors, Builders and Designers any help or advise on this would be greatly appreciated, I have a very basic understanding, so layman's terms would be great.
Thanks for all your help