My company has just changed over all our adsense to Yahoo ads but the ads arent displaying anything like the on page content! Anybody got any advice for a Yahoo ad newbie?
I think the poor adverts are because of the lack of content on the page (100 words max). For example, one of the sites is a security services directory - title, keywords, description, URL and the small bit of textual content reflect security services but the ads are a mixture of some security stuff and some randoms.
When i go onto Yahoo and search "security services" there are plenty of relevant ads so i know they do have the inventory.
Can anyone give me some advice on what Yahoo uses to asses ad relevance?