My company has just changed over all our adsense to Yahoo ads but the ads arent displaying anything like the on page content! Anybody got any advice for a Yahoo ad newbie?
My company has just changed over all our adsense to Yahoo ads but the ads arent displaying anything like the on page content! Anybody got any advice for a Yahoo ad newbie?
Tat is because Yahoo is has far less inventory that Google AdSense does.
I think the poor adverts are because of the lack of content on the page (100 words max). For example, one of the sites is a security services directory - title, keywords, description, URL and the small bit of textual content reflect security services but the ads are a mixture of some security stuff and some randoms.
When i go onto Yahoo and search "security services" there are plenty of relevant ads so i know they do have the inventory.
Can anyone give me some advice on what Yahoo uses to asses ad relevance?