I have started freelance work recently and have acquired a couple of sites whose SEO and off page marketing I'm responsible for. These sites are doing well, good SERPs, good PR, good traffic etc.
Although these sites are doing well they have not been built or maintained with SEO in mind and as a result they are a bit spammy. I wont go into the full list of problems.
Now... I am in a situation where i could send the webmasters a HUGE email detailing all the things i want them to change and spend the next few months sorting the sites out. But... they already rank for most of their top keywords. So... what should i do? I can see three options:
1. Don't get them to touch anything as "if it aint broke don't fix it".
2. Slow release my recommendations and take the whole SEO process very slowly (this would work to my advantage if their SERPs did drop because i would have plenty of advice "in the bank")
3. Get the webmasters to sort out all the problems straight away.
I have a good idea what the best option is but as a young SEO trying to establish a career i thought it would be best to hear advice from seasoned pros.