I was working for on a PPC Campaign at Yahoo SEM and it was not going well as the landing page is at all relevant to the keywords which we are using.
So, I informed the client to change the landing page accordingly. But, he declined saying that these landing pages are working really great at Google.
It sounded ridiculous to me as Google would reduce the quality score and inform us either to increase the bidding or update the landing page.
Here is the catch - the campaign at Adwords is handled directly by Google Adwords team themselves.
So, I got a doubt now. Is Google showing favoritism towards the campaigns it is directly handling ??
Inputs from your side is greatly appreciated.