In case i plan to optimise my site for specific keywords or phrases. How do i make sure that the keywords (or phrases) i am working on, are actually common among users to get to a site like mine.
I am working on my company site, and we are providing IT services in the united arab emirates. Should i just follow guess work or is there any way to figure out the searching trends of people for things they are looking for. I hope my question is clear.
Waiting for ur replies :=)