My main site has about 30 pages. Currently my title tags are in ALL CAPS - a) is this affecting my SEO?
In the search engines they obviously stand out a lot since they are in ALL CAPS, b) but is google penalizing me for this?
c) If I change it to normal case, will this mess up my rankings?
With all of my pages, I have keywords bolded, underlined and Italiced. On some pages I used the same keyword more than 7 times.
d) Should I unformat each keyword and reduce keyword spamming?
e) Again, will this affect my current rankings?
My plan is to change the title tags to normal case and unbold and remove some keywords, but I obviously want to keep my rankings unaffected (negatively).
Any suggestions welcome!