Hi all this is my question when you are going to exchange links with someone what to do look for.
Ninety-five percent of the most popular Search Engines now use link popularity.
WebSeed compliments the use of link popularity, calling it, "... an extraordinary success," and declaring the technique, "... impossible to counterfeit." Link popularity is a highly-successful method for determining the relevancy of Web pages. WebSeed says, "those marketers who don't recognize the accelerating trend of site popularity will be left behind."
There are no shortcuts to the process of building link popularity. You are going to have to work hard to achieve it.
But what do you look at to determine what a good site would be.
This is my list I would like to know what everyone else thinks about it and would like to be corrected where I need to be and add please add to the list.
1. Your web site needs to be linked to quality web sites in categories related to your subject.
2. Although I do not use page rank to determine whether I will link to a site I do look at page rank if a site has a page rank of zero I want to know why before I link to it. I realize everyone has to start some where but I want to make sure this is the reason.
3. I want to make sure the sites look good and have good content or something that would serve my customers.
4. I know this is not proper but I want a link back. If you do not put a link back I will not link to you.
Always try to include your best Keywords in the title rather than just your web site name. Many Search Engines will boost your rankings when it finds sites linking to you that include your Keywords in the linking text.