I have a bilingual site (Finnish and Swedish) and I'm not sure how to name directories and pages.
Letís say my site is about cars. Iím considering two alternative naming conventions:
Alt. 1. Language code, URL in English
Alt. 2. No language code, URL in native language
Which one would be better from an SEO perspective?
I might also be worth mentioning that;
a) Almost everyone in Finland and Sweden knows a bit of English and is able to figure out the meaning of a URL in English when they see it in the SERP.
b) In Finland and Sweden we use the umlauts Ś, š, and Ų and those would have to be substituted for a, a, and o in the URL. Google seems to be able to deal with this because when you do a search for names containing umlauts Google treats a as Ś.
I guess what it boils down to is if Google can do (and does) cross-language semantics.