Google vs Yahoo vs MSN vs Ask - Q4-07
I sell a seasonal gift product. I market aggressively via PPC and affiliate marketing in the 4th quarter. (less so the rest of the year)
In years past Google and Commission Junction has been my big players - but this year a new trend came through I though would be interesting to share. I'd also like to know if you had similar experiences.
CR: 3% (guess)
Impressions: N/A (2.2M but is probably way off)
All the PPA compaigns use predominently the same keywords and ad creative.
All numbers are for Dec07.
My ASP is $70.
Google CPA is almost double Yahoo/MSN/ASK
CTR are all over the board! Google: 6.19%, Yahoo 1.74%, MSN .21%
Impressions are all over the board: Google: 300k, Yahoo 338k, MSN 767k
CPC are all over the board: Google .73, Yahoo .68, MSN .54, ASK .15
Google CPA is up 40% over Q4-06.
Love to hear your feedback and your experiences in 2007.