Hello. We are a 14 karat gold jewelry firm based on the Internet. We launched our website, OroLatina.com, in September of 2005. In that period of time we have managed to refine our site more and more and have found, after collecting data and answering hundreds of phone calls from less than computer literate customers, that we can significantly increase our conversion rate by giving our website a much needed face lift. One of our principal partners is a brilliant developer, however Web Design, graphics work and HCI are not his forte so much as PHP, SQL, Perl etc. We also have a designer, but her forte is photography (which she has done an excellent job on) and flash (which we use very little of). We are seeking an honest review from one or more web professionals and are accepting proposals. In essence we are looking to make our website idiot proof. Many of our customers do not know that they can click on an image (as an example) to get more details on an item. We would also like to shorten the checkout process AND customize the checkout process (particularly the Billing/Shipping address sections) to accomodate persons of any nationality (not everyone uses the standard USA format and in places such as the UK, additional fields are required).
We will gladly accept reviews from people of all experiece levels and tastes (We want to know what you think!) However, for those who wish to submit a proposal to us: Experienced professionals only please. It is a BIG plus if you have read the book Call to Action.
Thank you for your time and attention.