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Thread: Viral marketing advice

  1. #1
    Junior Member
    Join Date
    Sep 2007
    Posts
    1

    Viral marketing advice

    Hi guys,
    I'm new to Viral marketing and hoping to promote my website.
    I'm anxious to make improvements to this.

    Any comments and feedback on the following would be great:


    love_my_idea3



  2. #2
    WebProWorld MVP
    Join Date
    Jul 2003
    Posts
    1,147

    Re: Viral marketing advice

    Well, it certainly is nice looking. Viral? I'm not so sure. Marketing? Probably not.

    My guess is the site makes not mention or use of the profiles in the quiz. If so, the viral is more likely to separate from the marketing objective. The result would be if (big if) the quiz becomes successful, you're not likely to see the benefit of it.

    Recent studies indicate the failure rate for viral marketing is a whopping 85%. What's the problem? Most marketers don't know the basis for successful viral design. They may have heard viral is trendy, so "bingo" they are now viral marketers.

    And putting a referral box on it doesn't make it viral. Sorry, but I'm not feeling the love.

    Related:
    If Your Viral Marketing Guru Can’t Explain Memetics Design, Don’t Hire Them The biggest viral hit, the marketing campaign selling the most product like books and services, is viral marketing itself.
    Design Crux - infographic design

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