We launched the site under the domain www.free-tarot-reading.net in 2002 and later changed the name of the site to Lotus Tarot, then registering www.lotustarot.com and simply parking the one domain on top of the other (site hosted on dedicated server).
We enjoyed top 3 positions across google, yahoo etc for the majority tarot related key words until about 8 months ago. Now we are struggling to get top 20 for most of them even though 'lotus tarot' is in the top 20 for tarot key word searches.
Our PR 5 pages dropped to PR 4 and 3 also.
I wondered if the parked domain problem had caused this, as google began recognising the 2 urls as the same domain (back links etc) whereas before they were seen as seperate.
We have countless backlinks out there to both domains, and probably thousands of bookmarks of both domains, so it's not such a siimple thing to alter.
Site is currently getting 20k visits per day, and Alexa about 35k. We peaked at Alexa 10k and 30k visits.
Any input on how to get our rankings back would be great.
I'm thinking of developing a new linking campaign using full page article links for our link partners, as I'm losing faith in links page value.
Also one other question, anyone know if the google backward links are listed in order of importance - that would give me a good idea of how to create a good value link exchange program.
Sorry, many questions here. Would appreciate beginning a dialogue with some of the experienced wm's.