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Thread: When is best time to email-blast customers?

  1. #1
    Junior Member jganders's Avatar
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    When is best time to email-blast customers?

    Is there a best time and/or day of week, to send an email blast to your customer list?
    I've just had an associate speculate that it's best to blast during working hours. The thought is that if someone comes in on Monday and there are a couple dozen emails from the weekend, there is more of a chance that they will not look them. People will be more likely to read an email that comes in during their working hours.
    Is this true? Does it matter when the email is sent?
    Thanx,
    Jim

  2. #2
    Moderator mjtaylor's Avatar
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    Re: When is best time to email-blast customers?

    Well, I would say never BLAST them ... but that said, I think your buddy is right, there's too much else in the inbox on Monday morning ... and I would avoid Friday when everyone is thinking about the weekend .. but other weekday mornings would make sense to me ... first thing I do in the morning is read my email and plan my day ... on the other hand, I hate to be distracted once I am in the flow, so emails that come during the day from anyone but clients and this forum tend to get ignored.

    My two cents, MJ
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  3. #3
    Moderator mjtaylor's Avatar
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    Re: When is best time to email-blast customers?

    PS ... I didn't realize we had such a famous actor/director on the forum!
    Need to write a love letter to Google? I'm an SEO Copywriter who knows Search Smart Design®. | Travel Gypsy in Key West. | Get the Cyber Key to SEO Web Design.

  4. #4
    WebProWorld MVP Dubbya's Avatar
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    Re: When is best time to email-blast customers?

    I'd think Tuesday would be the best day, but it looks like Friday mornings result in the highest open rates, though surprisingly enough, Saturday and Sunday seem to fare rather well.

    I'm not validating any science behind these links, but it's interesting reading, so use this information as you will.

    eROI Inc., Q2'06 eROI Email Statistics

    What is the Best Time to Send an Email Promotion or Newsletter?

    Friday Best Day For Email Newsletter Open Rates?

    My .02? If it's unsolicited, the title's too sp@mmy and the message isn't specifically targeted to the intended recipient, it'll hit the trash bin before it ever gets opened.

    BTW MJ, I'm famous too! LOL

  5. #5
    Senior Member DanThies's Avatar
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    Re: When is best time to email-blast customers?

    It sort of depends on your audience. My best open rates (historical/empirical) have come from Friday mailings, for my SEO list. But I suspect that many of my readers have strange habits (and 7 day work weeks). YMMV.

  6. #6
    Junior Member jganders's Avatar
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    Re: When is best time to email-blast customers?

    Quote Originally Posted by mjtaylor View Post
    PS ... I didn't realize we had such a famous actor/director on the forum!
    You must be talking about yourself. Your avatar looks like Kim Basinger.

    Also, When I say blasts, I am only talking about newsletters to customers. Nothing spammy.

  7. #7
    Moderator mjtaylor's Avatar
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    Re: When is best time to email-blast customers?

    Quote Originally Posted by Dubbya View Post

    BTW MJ, I'm famous too! LOL
    Yes, I see that now ... you know, you are both in terrible violation of photo guidelines!!!! And as a not-yet-famous-moderator, who is envious of your fame and fortune I have to warn you!!
    Need to write a love letter to Google? I'm an SEO Copywriter who knows Search Smart Design®. | Travel Gypsy in Key West. | Get the Cyber Key to SEO Web Design.

  8. #8
    Moderator mjtaylor's Avatar
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    Re: When is best time to email-blast customers?

    Kim ... haven't heard that one before ... thank you!
    I will be keeping very quiet about your photo violation ...
    Need to write a love letter to Google? I'm an SEO Copywriter who knows Search Smart Design®. | Travel Gypsy in Key West. | Get the Cyber Key to SEO Web Design.

  9. #9
    Senior Member craigmn3's Avatar
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    Re: When is best time to email-blast customers?

    My First Answer would be don't...not at all.
    But whatever you do, don't be part of that first rush that assaults me every morning. I delete them faster than a hitman dispatches a rat.
    Hit them in the down time 2 pm like someone I know....some service always e-mails me right around 2pm....mmmm Oh yeah those muggs at webproworld.com It's a perfect break from the rat race of the morning and the hunkered down soild work of the afternoon.

  10. #10
    WebProWorld MVP TrafficProducer's Avatar
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    Re: When is best time to email-blast customers?

    When is best time to email-blast customers?
    Apart from Never BLAST!!!

    I heard about 14:00-15:30, (Tuesday), (a bit after most the work has been cleared and lunch has finished), said to be the most productive work time, but then times change depending on where people live.

    So if you have customers different city's, post different times.

    Even Newsletter can become Spammy if done too much and not to the point, Targeted.

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