I've been running my business as a Sole Proprietorship for the past 4 years, and recently formed an LLC. I'm looking into starting another e-commerce store selling something completely different than what I am selling now and I'm not sure how to proceed Merchant Account-wise.
I already have a Merchant Account, but it's linked to AlterEgoComics.com. My LLC is Alter Ego Enterprises. Should I change my existing Merchant Account over to the LLC name, or should I open up a new Merchant Account in the name of the new e-commerce store?