Not sure what category - so I posted here and in the Email Marketing forum.
We developed an ad tracking system http://www.eztrackz.com to allow us to monitor the success of our email marketing, PPC links etc. How many people opened our messages, clicked on our ads, which ads resulted in sales… We have now started to promote this product to others. My frustration is that very few people seem to be interested in tracking their online ads. Overture shows that only 433 people searched for the keyword “ad tracking” and fewer still for related searches. Although we are at the top of search engines like Google, we get very little traffic.
Do marketers want to track their online advertising or do they just hope it works? Are we too early in the curve, people just haven’t thought about tracking yet, or is it that this is a product that is not necessary? I would love some feedback….. do you track your online ads, do you feel it necessary, and does a product like this make sense for the online market space?
<EDIT: I merged both threads and left the topic in this forum, as it concerns all online advertising, not just Email Marketing - Brittany>