I'm Frustrated Why Are People Not Searching For Our Product

[kfegarty]

Not sure what category - so I posted here and in the Email Marketing forum.

We developed an ad tracking system http://www.eztrackz.com to allow us to monitor the success of our email marketing, PPC links etc. How many people opened our messages, clicked on our ads, which ads resulted in sales… We have now started to promote this product to others. My frustration is that very few people seem to be interested in tracking their online ads. Overture shows that only 433 people searched for the keyword “ad tracking” and fewer still for related searches. Although we are at the top of search engines like Google, we get very little traffic.

Do marketers want to track their online advertising or do they just hope it works? Are we too early in the curve, people just haven’t thought about tracking yet, or is it that this is a product that is not necessary? I would love some feedback….. do you track your online ads, do you feel it necessary, and does a product like this make sense for the online market space?

<EDIT: I merged both threads and left the topic in this forum, as it concerns all online advertising, not just Email Marketing - Brittany>

[sudhani]

Though I am not an expert in this field, my common sense tells me that the company providing E-Mail marketing solution should also provide all the ad-tracking services you are offering!!! If I am going for an E-Mail marketing campaign, I will ensure that my marketer gives me a way to find out the effectiveness of the campaign.

I am afraid you should re-look into your business model or reposition the product to target email marketing companies. You might consider promoting your brand name with their clients like Intel does (Intel Inside) - but I am not sure whether it is worth the effort required.

Happy Ad-Tracking!!!

[kfegarty]

Thanks, I will look at the Intel type of option. I guess to we want to promote our product not just for email marketing, but for any online tracking. Perhaps behind banner ads, ezine ads, checking against PPC click results etc.

You are most likely correct on the email marketing service side.

Cheers,

[kjohnson5576]

A couple key points to make on your site: How does it work and can it handle multiple campaigns? These need to be up front and center, along with testimonials if you have any.

I don't know why people aren't looking. I'm Interested and will probably sign up for the free trial today, although your prices for smaller users appear to be disproportional to large users. Thanks for the info.

[dmorrow]

Hi Karen,

I'm new to online marketing, but it seems to me that the problem might possibly be that ad tracking software is already included free in many affiliate programs.

I have it included in my members area in Megaopp, Referalware, ISOregister, and other opps. Ad tracking is also included in the 2 safelists that I joined. The Free Click Thru Club also has links for us to get ad tracking software.

This could be why so few people are searching for ad tracking software exclusively. Yes, the need is there, but it has been addressed by so many others.

I hope this helps, Karen.
Donna Morrow

[citypublife]

Karen

I agree with you, stats should be tracked, but much in line with other posts, my existing mailing client, Constant Contact, give me all the stats I need to assess campaigns. My PPC, Google, do the same and my server logs give me other stats.

What is it you offer that is different? I would be interested if it offered what why I don't have already. Good luck.

http://www.citypublife.co.uk

[Steven Glover]

This is an interesting topic. HotelKingdom.com has a pretty high daily budget when it comes to our PPC advertsiements and the programs we are involved in provide tracking to an extent. We monitor the rest using web trends

[Bizwala]

We created a similar tracking system that serves multiple purposes. The system tracks specific points of a users visit to the site as well as some points of interaction. We are generally interested in entry and exit points (which can be deteremined through regular stat software) as well as Conversion and ROI (major benefit of tracking). In addition we look at other aspects of the user's interaction with the site, for internal site marketing decisions.

We track email marketing as well for clients. Once we train the client on the software and explain the benefits to them as well as us (their marketing company) they are more comfortable with online marketing and in turn creates a better way for us and our client to determine changes as needed.

I'm a true believer of tracking for any marketing on the www. The benfits to both the client and us are of great value in dertiming any and all aspects of their online business.

[tceperry]

I do my own online marketing. Why pay for a firm if you can devote the time and effort yourself? I use the available tracking on my PPC's and my host ISP offers stats via Webtrends. I check these and tweak almost daily! I would almost never be interested in paying for additional services because I already have the tools at my disposal (at no additional charge!). I'm not certain, however, if the rest of the self-represented community out there has this available, nor do I think they realize they need it. Since it appears to me that you need to educate in order to develop your customer base, you may need to invest in blogs, affiliates, or other off-line advertising. Could be great for you if you beat the competition to the classroom!

[Bizwala]

In many ways, web trends can be a solution for some advertisers. But smart tracking is important when it comes down to dollars and not numbers.

Our clients are trained to denote the value of a keyword based on it's conversion rather than how often people visit the site using the keyword.

As in most marketing cases, if you cannot determine your Return on Investment, then who are you trusting with your Investments?

Kaleina