There are many SEOs focused on specific little things on your site such as keyword density, meta tags, etc. Many seem to overly focused on inbound links.
Are these guys professionals? Can you trust them?
Personally I am focused on implementing a strategy that makes people want to come to your site and stay there. Accessibility, Usability, Navigation, Semantics, etc.
Reading this article 8 Tips for Avoiding an SEO Fraudster, I felt confirmed that I am on the right path. Are you too?
I would like to hear your opinion about all this.