Hi guys, a basic question. I am trying to get a feeling for the right amount of keyword phrases to optimize for on a single index page.
I am designing for a retailer who has diverse and various products that will each require of course their own optimized pages... But in order to catch my main page in the search engines for these products, how many is too many to optimse for.

just as an example lets say the possible phrases might be:

Crystal Stem Ware
Bar Glassware
Copper Cookware
Teak Serving Utensils
Dinner Plates
...you get the idea

I don't want to get bogged down into too many categories, at the same time I don't want to lose customers

I'll be happy for any input.