First off, I'm not a 'Web Pro', but I have spent a good amount of time around this & other forums to get a handle on SEO. As a marketing manager for a financial services firm, I set out to get our new website in as good a position as possible from the start.
Having made sure the bases were covered from a navigation/content/tags etc, I specified a CMS to allow constant addition of new content to the site, as this always seemed one of the main areas for attention.
Long story short, I started adding content on a regular basis (around every day) and sure enough, the site started to climb the SERPs (new content was generally linked to off home page). I remember the site getting as high as p2 on Googles' rankings under the term "Mortgage Network". Then I had a week off. The site fell a long way & has continued to do so, even though I have been making time to add content (though not as frequently as before).
I guess I have two questions. 1) Is there a situation where Google might 'see' that a site is updated very frequently and then penalise that same site when the frequency of these updates drops?. 2) Does Google ever assume that a large volume of frequent updates might be spam in some way?
All content added was original, new & not duplicated. The thing that really kills me is that our competitor's site is never added to & remains at the top of page 1 !!!!!
Any ideas would be appreciated.
Mortgage Network, Mortgage Support Network, Intermediary Network, Mortgage Broker Network