This should be of interest to some webmasters (I should disclose here that I consult to JumpTV on distribution )
JumpTV are launching a new 'Jumper' product, basically an embedded video player carrying 290 of their live channels. Around 90 of their most popular channels are free to consumer in the US and the rest are subscription.
"JumpTV would like offer you the just released JUMPER 1.5 that allows open-access to our international video feeds FREE OF CHARGE.
You can now easily integrate our widget to your website to help increase your traffic and boost the entertainment value of your service. The JUMPER includes exclusive live tv and on-demand video programming from over 75 countries around the world featuring daily news, sports, movies and tv shows.
Sign up for the JumpTV Jumper | JumpTV 3.0
Here an example of how MSN are using it.
MSN example Jumper