For Affiliate Marketing Programs, Bigger Is Not Always Better
Feb. 13, 2004
By: Brian Morrissey
NEW YORK -- Though affiliate marketing has thrived in recent years, top practitioners caution that businesses need to keep a tight rein on affiliate programs to avoid potential legal issues and brand damage.
Speakers at the Direct Marketing Club of New York's panel discussion of performance-based online marketing Thursday praised affiliate marketing as a cheap, effective channel.
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