We had adsense nearing $2000/mo. Then we did a re-design to refocus on our service. Nothing new on the service side, but less adsense. Now traffic down so adsense is near $700/mo. We do have some other deals which brings us close to $1000/mo for ad revenue.
Moral: Not sure. But sometimes, if it isn't broke, don't fix it. :O)
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