Irish publishers are in a much better situation than Norwegian. They have a natural UK / US market as their target. And Brazilian publishers with a large Portuguese and Spanish speaking market should have a great potential.
Our wage level is so high at present, that you have to have millions of hits / month to make any money on those ad's.
So my Scandinavian model is a direct agreement and pay per static brand link.
Today, I changed the heading of my article to:
Pay per static brand link a better solution for professional publishers.