What is fresh content?

[Steven1976a]

There is a lot of talk about "fresh content" being important for SEO. What do the search engines sea as fresh content?

Do the search engines see

fresh page titles, tags as fresh content?
Body Text?
Page Titles?
Pictures?

Do the search engines look to see if any of the above points have been changed and therefore by changing any of these they will view a page as fresh content?

The reason i ask is because a lot of our pages stay exactly the same with the exception of our product pictures and prices changing. We sell jewelry and when a product sells out of stock we simply over ride that product with a new product picture and price in a html website. We have quite a quick turnover of products and therefore our product pages are constantly changing daily.

So I want to know is this classed as Fresh Content by the search engines?

Some may say fresh content is fresh text information and to a certain extent i agree but not all content is text and fresh product is also fresh content?

Any thoughts on what you think and also thoughts on what is classed as fresh content by the search engines?

[incrediblehelp]

I think it is less about the freshness and more about simply adding relevant content to a website.

Yes maybe last year I had a different opinion about this, but I feel more comfortable saying that now it is not so much the freshness, but more that the fact the website is willing to add content the website and keep the end visitors informed/updated that can lead to better SEO success. This SEO success is probably not directly related to the algorithm rather how people interact with your website and can lead to more RSS subscribers, back links and conversions.

As for you website that fact that your pages are staying the same should be fine, but creating more end user interaction would help. For instance allowing users to comment or review each product right on the page (Amazon style) could help. Allowing users to pick and select their favorite products as great gift ideas would be cool to.

[Steven1976a]

Just a quick note for a Moderator, I was meant to post this thread in the SEO thread. I dont know how it ended up in here. Please could you move it to SEO thread
Thanks

[incrediblehelp]

Moved to Search Engine Optimization Forum

[factoring]

In every market that I can think of things change. There is constantly new news and updates on products. Fresh relevant content can be added to any and every website.

[mantawebsolutions]

I agree with the replies from incrediblehelp and factoring and I am not out to challenge the replies, I want to simply try and open up this discussion. I think it is a very good question....

factoring: any website needs change, always does, always will, but what is considered "fresh content"?

Adding "fresh content" to a website means what exactly?

If I have 5 pages on my site and I update or change the content within those pages (changes to page titles, tags, body text, pictures), would that be considered "fresh"
of
If I have 5 pages on my site and add 2 more pages that is relevant to my content, is that it...

Does "fresh" mean whenever a date of a file on the server changed?

I'm just rambling, but it is interesting to think about it.

[ctabuk]

The simplest way to add new and fresh content is via Google Alerts and then place a feed into your site as we have here. http://www.counciltenantsmortgages.c...ebuy-news.html

The news stories change about once a week, sometimes more, but it is a 'revolving'system set up for me specially by 'faglork'. I had the idea, he had the technical wizzardry - Google loves it and it creats a very large number of hits.

[ctabuk]

Wow - that created some site visits!!! How about posting and not just lurking????

[kapur]

What I feel is adding fresh content is adding new information for your visitors/clients on regular basis. Adding more pages to the site will increase internal links of the site.

[nozzmoking]

If you have an informational site with lots of 'how-to' articles then in order to 'freshen' these up would entail constantly going back and tweaking the text, which seems a bit pointless just for the sake of offering Google 'fresh content'.

Are we confusing 'fresh content' with 'unique content', i.e. stuff that's not been replicated elsewhere on the web?