Given that Google is likely to be successful in its acquisition of DoubleClick, has anybody thought through the implications for Performics?
These are the SEO and affiliate division of DoubleClick. Amongst other things they're a Yahoo strategy provider.
Will Performics get access to Google insider information? Will Google treat Performics clients with a little less scrutiny? Or will Google realise that its unethical to operate an in-house SEO operation?