Hi everyone and thank you for your time.
I am finding that the company I work for, after sending out email blasts to our accepted customer list we are considered spam strongly by two main ISPs - namely Verizon and Comcast.
With respect to Verizon I am given the opportunity to visit http://www2.verizon.net/micro/whitel...orm.asp?id=isp to fill out their form and hopefully be added to their 'whitelist'.
At the bottom of the form it asks whether we have SPF records.
From what I have gathered during my research, having a Sender Policy Framework record is essential these days to successful email marketing campaigns.
Question: Does anyone know of the right way to create or implement an SPF? and does anyone have any better/other ideas on how to make sure we don't get blacklisted anymore?
I have found the site that deals with this but it is quite difficult for me to grasp how this should be done. http://www.openspf.org/Project_Overview