Setting Up A Sender Policy Framework

[jtracking]

Hi everyone and thank you for your time.

I am finding that the company I work for, after sending out email blasts to our accepted customer list we are considered spam strongly by two main ISPs - namely Verizon and Comcast.

With respect to Verizon I am given the opportunity to visit http://www2.verizon.net/micro/whitel...orm.asp?id=isp to fill out their form and hopefully be added to their 'whitelist'.

At the bottom of the form it asks whether we have SPF records.

From what I have gathered during my research, having a Sender Policy Framework record is essential these days to successful email marketing campaigns.

Question: Does anyone know of the right way to create or implement an SPF? and does anyone have any better/other ideas on how to make sure we don't get blacklisted anymore?

I have found the site that deals with this but it is quite difficult for me to grasp how this should be done. http://www.openspf.org/Project_Overview

Thank you.

[jtracking]

Hi again.

Now I have found the page where you can use a The SPF Setup Wizard to create your own Sender Policy Framework record but the information I need to provide is quite foreign to me.

The page is: http://old.openspf.org/wizard.html

If anyone can shed some light on what type of information each field is looking for that would be great.

Regards,