having just read the previous post about dynamic Vs static site i have what is fundamentally a basic question but something i haven't until recently had to think about:
Our company's site is a static site. it isn't in pure css (yet), so when an update needs to be made site wide it takes a large chunk of time and a lot of copy & pasting. This wasn't a problem at first but like any site it has grown and grown and now I am wondering the best way to manage the site.
Hopefully it will soon be redesigned using css/xml nice tableless design which will make aesthetics easier to update, but in terms of content what is the best way forward here?
I am unsure about converting to php as our main product pages that currently do well in the 3 major SEs are all .html pages and I am worried about the effect changing to php may have on these - although i know using the htaccess i can redirect and eventually these pages would perform wel in their own right, would this be worth the short term loss of rankings (or am i totally off the mark with that assumption?)
Our main content updates come in the way of adding new product pages, adding news stories and updating product information.
Any advice here would be much appreciated - I've only before dealt with small static sites now this one is expanding and expanding i'm not sure the best way to move it forward! thankyou