Pay-per-action advertising, (affiliated), starting at Google

[TrafficProducer]

Pay-per-action advertising. Google's Out to Remake the Ad World Again.

The search giant is rolling out a broad trial for advertisers, where they pay only if they get what they want.

Google is trying to change the advertising game yet again. On Mar. 20, the king of pay-per-click search advertising said it would begin a broad new advertising trial in which marketers will pay only when customers take a specified action, such as completing an online purchase. For marketers focused on turning ads directly into sales, as opposed to creating a brand image, the new service may be something of an answered prayer.

For all its measurability, traditional pay-per-click advertising creates waste for some marketers because it forces them to shell out each time someone stumbles upon their ad and hits the mouse button, whether they are truly interested in making a purchase or merely curious.

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Other info. maybe simular info

[Webnauts]

Thread moved here in the Google AdWords Discussion Forum.

[incrediblehelp]

Has or is anyone going to try this?

[VisitorHost.com]

The article in Business Week mentions that Yahoo has been offering a new service referred to as "Panama."

Has anyone here tried this, or know anything about it? The article goes on to say that the Google doesn't have any plans to roll out the new PPA service to other customers real soon...