I woke up this morning and had gotten an email from John asking me to take a look at a post over in another forum, that I'm a member of. The thread is talking about search engine optimization being dead and while I believe it is dead and will get into that in just a moment I want to address a point John made in the thread about using W3C.
W3C does not have anything to do with SEO and validating your site is not going to help you get traffic. You chances are better showing up at the Indy 500 with a 3 hp go kart than to make a living with traffic you get from validating your site.
Now on to the death of SEO.
I think SEO has been dying for a long time but the personalization is not what is killing it. About the only people that know what personalization is, is the SEO's. The average Joe is going to go to Google and type in what they are searching for and that will be that. They do not spend enough time online to worry about personalizing their search results. I spend about 15 hours a day online and have not personalized mine, until about 5 minutes ago just to see what all the fuse is about. I do not see this becoming something that is used very much.
But I do believe SEO is dead
1.I've seen more than my fair share of people that are asking questions about SEO one day and the next day they have started an SEO business.
It has to be one of if not the easiest business to start. All you need is a website and to spend an hour on a couple forums and you have enough information to fake it tell you make it.
2.The guy that has just started his SEO business feels that he can charge $100.00 a month and get 100 customers and live happily ever after. This is not the case, in most cases SEO is a full time job and to get one site to rank can take you 60 hours a week for the next 8 months.
3.Most people want to promise the ranking for 10 keywords but to get the traffic needed to run an online business you need more in the range of 10,000.
4.The average Joe does not have the dedication to run his own business much less spend the needed time on your site to make it rank and get the traffic needed to run a real business.
5. The average customer is not going to wait for more than about 3 months without seeing the needed results before wanting out of the game.
6.The client agrees on getting so many keywords ranked in the top ten but when he finds those keywords do not bring in enough traffic to sustain his/her site they become upset and want more for the same price.
7.There are no guarantees, no matter how much you know or how many sites you have ranked in the past there are no guarantees that you will be able to rank the next one.
8.Doing it correctly means trying to rank the client for enough keywords that it will have an impact on his/her business. In most cases this means thousands of keywords. After making a list of the keywords you now need to build thousands of pages of unique text. After that you need to optimize those pages and start link building for each page.
I no longer do SEO, but have done it on and off in the past and have worked with customers who make in excess of $100,000.00 per month. I've also seen more than my fair share of so called SEO's asking for help in finding clients and a lot of them do cold calling.
If the SEO's are able to make you so much money than why do so many of them go to forums and cold calling to get clients.
Because their services do not work for themselves, yet they want to sell the services that they already can not make work to you.
Most of the SEO's that have figured out how to make it work only do consulting or sell ebooks. They know it is both a pain in the ass and a huge responsibility to take on a client. By selling an ebook or only telling the client what to do they place a spacer between themselves and the responsibility.
I guess what I'm saying is that SEO is dead because
1.Most SEO's do not know how to rank a site
2.The SEO does not charge enough money for the service and is unable to complete the task
3.The SEO is only trying to rank the site for a couple keywords
In most cases once a customer gets burned by a service he goes looking for other ways to make money and is no longer willing to spend more money for the SEO service.