I was thinking about setting up a second site selling our same merchandise but with a different selling proposition. Our current site focuses on selling unique bathroom vanities at a big discount.
My thought was to set up a second site with a focus on these same vanities being a high end fashion statement and sporting higher prices.
I would use two different company names and different descriptions but the merchandise would be the same. My theory is that there are different customer types searching for discount vanities than are searching for fashion statements.
As all of our sales are online, I was wondering if this strategy invites problems as regards, search engines and duplicate content? ANy other concerns?