I hope you're all looking forward to the weekend as much as me.
I've been puzzling over the reason why some sites are ranked really well for apparently not doing much seo.
Here's the problem...
Normally when i am researching for a new client I consider all of the usual factors:
Copy (keyword density 5%), Meta-tags (keyword rich, short and sweet), links (relevant, keywords in anchor text), sitemap (have one), Keywords in Heading tags (especially h1) etc.
I take a look at what the sites ranking high are doing and how they're doing it. I also consider the number of times a keyword is searched. If it's really highly searched (500,000+) then it's going to take more time to get to the front page. I try and manage my client's expectations where possible.
Then I come across a research project like the one I have today...
The competitive world of online job searching...
My first port of call was to see what everyone else is doing and so I typed in the most competitve keyword 'jobs' into Google.
Site number 1 is the guardian jobs http://jobs.guardian.co.uk/.
So I take a look to see what they are doing.
The answer (on the surface) seems to be 'not much'.
There are 75 inbound links (most with no keyword anchor text).
There are no meta-tags, no heading tags and many of the images don't have alt tags.
Why are they ranking so highly?
I have heard that in some cases where site's don't seem to be highly optimised yet rank really well cloaking may be used. Is there any way to test a site to see if it's cloaking.
Am I missing a trick here?
Any ideas greatly appreciated.