Can I use the Inbound Links on a defunct URL?

[gardengamer]

We bought a company to merge with our own, and along with it came its domain name. This domain still has very good inbound links using the key phrase of trampolines.

I dont really want the trouble of keeping two separate domains fresh and up to date, but wondered if anyone had a creative way of linking the two so that our main site benefits from the inbound links.

www.gardengames.co.uk

www.etoyszone.co.uk

[stymiee]

No. Google became a registrar so they can catch these kind of things. Once they see the ownership change, and the only site no longer exists, all inbound links and PR will be discarded.

[rumblepup]

You can try a 301 redirect from the older site to the new one, if the topics of the websites where the same.

[Conficio]

You ought to catch all these valuable inbound links. It's not only the links, but also the customers that have bookmarked the site.

• Make a list of all URLs on the site.
• Make also a list of all inbound links you can find to the site, using not only Google but also Yahoo and MSN.
• Create 301 (permanent) redirects on your webserver for all pages that do not exist anymore on the acquired company's web-site. (Cleaning up after the "old" webmaster)
• For the pages that still exist you have two options[list:ef6751750d]
• Redirect to appropriate pages (same keywords) with 301
• Show a page with a 302 redirect after a few seconds with a message welcoming all the old customers.

[*] Try to contact all websites that have these valuable links to your site and ask them to link to your new page. [*] Monitor the logs for usage of the old website/domain. Only if the incoming visits fall, lets say below 1% I'd think about deleting them. At least I'd make sure that the Internet Archive (Wayback Machine) saw the pages with the redirects. If you can't get links from pages with PR > 3 changed, I'd leave the redirects permanently.[/list:u:ef6751750d]
Yes it is some work, bu tI guess that is wah tyou are paid for?

K<o>
P.S.: I don't mean a global redirect to the new home page, but rather each single page to a corresponding page with the same keywords. Believe me it is worth the effort.

[AussieWebmaster]

Google is not using domain info to do the type of stuff stimee is suggesting. At least not yet.

Do a 301 of each page of the old site to the new site... find appropriate page alignments and forward everything one to one... and where there is no similar page just drop it at the home page of the new site.

[timmathews.com]

Google is not using domain info to do the type of stuff stimee is suggesting. At least not yet.

Do a 301 of each page of the old site to the new site... find appropriate page alignments and forward everything one to one... and where there is no similar page just drop it at the home page of the new site.

Follow this advice to the T.
Well said Aussie.

[timmathews.com]

You ought to catch all these valuable inbound links. It's not only the links, but also the customers that have bookmarked the site.

• Make a list of all URLs on the site.
• Make also a list of all inbound links you can find to the site, using not only Google but also Yahoo and MSN.
• Create 301 (permanent) redirects on your webserver for all pages that do not exist anymore on the acquired company's web-site. (Cleaning up after the "old" webmaster)
• For the pages that still exist you have two options[list:6772f30a80]
• Redirect to appropriate pages (same keywords) with 301
• Show a page with a 302 redirect after a few seconds with a message welcoming all the old customers.

[*] Try to contact all websites that have these valuable links to your site and ask them to link to your new page. [*] Monitor the logs for usage of the old website/domain. Only if the incoming visits fall, lets say below 1% I'd think about deleting them. At least I'd make sure that the Internet Archive (Wayback Machine) saw the pages with the redirects. If you can't get links from pages with PR > 3 changed, I'd leave the redirects permanently.[/list:u:6772f30a80]
Yes it is some work, bu tI guess that is wah tyou are paid for?

K<o>
P.S.: I don't mean a global redirect to the new home page, but rather each single page to a corresponding page with the same keywords. Believe me it is worth the effort.

This is great advice.
These 2 posts should help you maximize the ibls.

[webreporter]

If you do a 301 redirect, the search engines will eventually catch on and you will lose the traffic and benefits of the ranking from the old web address. I recommend keeping at least a one page site for the old web address, unless it isn't cost effective to do so.

If all you are interested in is the inbound traffic from the links out there, then it doesn't matter either way.

[krisidious]

on your redirect, make sure you put some stat script to get the IBL's

inform them of the change... and at that time , use the oppurtunity to change you link text anchor text you know all the good stuff... make it good you don't want to asik again

and also inform the redirect users to change their favorites

and don't make it a fast redirect, give them a moment to figure out...

[incrediblehelp]

If you do a 301 redirect, the search engines will eventually catch on and you will lose the traffic and benefits of the ranking from the old web address. I recommend keeping at least a one page site for the old web address, unless it isn't cost effective to do so.

Of course, you want them to catch on. You want them to move the credit from the purchased company URL to the current one. Aussie is right.