I help a friend with her website and here is the situation specific to Google-
We can not find the site on a serp for her primary keyword (beaded jewelry) but we serp around page 20 for a secondary kw (handcrafted beaded jewelry) and have some decent serps for other secondary kw's.
On the primary kw (beaded jewelry) I have taken the time to run thru every serp page available on G (10 pages X 100 results per page) and could not find the site (www.jadesbeadedjewelry.com) listed. The site is young (Feb 06) and has PR3 on main page, PR2 on many internal pages. The site has 20+ pages indexed in G and we submit a sitemap to G on a regular basis. The IBL campaign has been ongoing and we pretty much limit the linking to good PR/SERP ranking sites rather then linking just for the sake of linking.
I'm not asking for a site review but for comments that may explain why G is picking up on secondary keywords rather then the primary.
I'd guess the site isn't supplemental or sandboxed.
MSN initially picked up the primary keyword and serped the site to pg1 however it's now drifted to between pg10 and 20.
Yahoo results are nuts. It serps internal pages rather then the main page for the primary keyword.
I'm sure this is a lot of information to digest but hoping some of the resident experts can shed some light on what's going on.