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Thread: SEO vs SMO

  1. #1
    WebProWorld MVP janeth's Avatar
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    SEO vs SMO

    A member of WPW, JuniorOnline, posted a link earlier today to an article about SMO (Social Media Optimization). I wonder how many people are aware of the money that can be made with SMO as compared to SEO?

    SMO is not about getting a number one ranking on the search engines but more about building a site worth talking about. The end goal is not only getting traffic from forums, blogs, Digg and other Social Media places but building a name for yourself as well.

    Our site has some pretty good ranking in the search engines but we make more money from building websites for members of forums like WPW then we do anywhere else.

    I'm going to try and explain whats worked for me.

    1. I love helping people and have probably built over 100 websites for free, my intention was not to get anything in return but many of these people have posted links to my site as well as sent me family and friends as clients.

    If I was making a how to list #1 would be always have your heart in the right place. Post on forums to help people and not to promote your own business.

    2. I've learned more on forums then anywhere else. Everyone knows more about something then you do. Try and learn something from everyone you meet.

    3. Always try and improve your website. You should not be making self promotional post on forums, you've got one shot to make the sell and that's through your website. Always try and improve your design, text, logo and images as well as the way your site operates.

    One of the hardest things for me to learn was how to take criticism on my own website. Now I'm glad to have the opportunity to fix something I may not have seen before.

    If your going to make money on forums your website needs to be the best, there is a lot of competition on forums.

    4. Debates are good but never let them get personal. I had a lot of problems learning how to debate a topic with-out letting it get personal.

    5. Bad information, I think a lot of people post bad information just to get people posting on a topic they started. I would never do this, it not only makes you look bad but also causes people to become confused about the topic being talked about.


    At the end of the day you end up with links pointing to your site from forums, blogs and other websites talking about something you've said or done.

    This helps your website rank in the search engines not because of link exchanges or submitting your site to directories but because you were out helping someone.

    When your website does rank it's the best it can be, you've been improving it everyday to help sell your product or service, while your competition has been submitting there site to directories and doing link exchanges.

    You've also been making money from day one instead of worrying about the search engines and were you rank.

    People need to forget about the search engines and start learning how to make money online.

  2. #2
    WebProWorld MVP incrediblehelp's Avatar
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    Another good thread Janeth. Very interesting, but eventually if you conduct good SMO, your rankings will climb. The days of just optimizing a website and getting rankings are far behind us. To get rankings your must optimize a website and then conduct Social Media Optimization to gain important one-way, relevant links.

  3. #3
    Moderator Tubby's Avatar
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    Janeth said. .
    If I was making a how to list #1 would be always have your heart in the right place.

    I spent fifteen minutes looking at this snippet, trying to work out why this could not be correct. I am going blue in the face trying to find a hole in the logic behind this cheeky little sentence. I seem to be unable to.
    I suspect this could be the 'Perfect' starting point. . . . . . . . . . for anything!

    classic cars - directory - Southern cross Engines
    If Optimising for google gives you a headache? - try optimising your Users

  4. #4
    WebProWorld MVP Webnauts's Avatar
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    Now this will be a great thread!

    And Janeth, thanks for bringing up this topic.
    I added a category in my new forums: http://forums.seoworkers.com

    Cool stuff! Lets go for it. :)

  5. #5
    Moderator Tubby's Avatar
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    Janeth how close is SMO (Social Media Optimization).
    to what I term SUO (site user Optimisation)

    example of site user optimisation below.
    Aris, you can list as many parts as you like - you can place as many photos
    as you like to help you sell those cars or parts -
    Keep the writing UN- CAPITALISED - keep it lower case. list the parts
    seperately - not all together in a jumple.
    list cars here - http://restocar.com/cgi-bin/usfm/form.cgi?form=8
    list your parts here - http://restocar.com/cgi-bin/usfm/form.cgi?form=18
    list your photos here - http://www.photohosters.com/signup.php?p=1 you
    need a password so you can change photos. choose the members free plan-
    if you need more space email me . . If you have any problems. . email me.

    Tubby

    ----- Original Message -----
    From: "Tikis" <changed-by-tubby@verizon.net>
    To: <paddy3@tpgi.com.au>
    Sent: Thursday, November 02, 2006 4:37 PM


    Hi Tubby My Name is <ARIS> I Like to Know howmany parts can I list,And
    howmany pictures to.
    I own a 1940 STUDEBAKER COMMANDER 2 DOORS 10A I Like to kept it ORIGINAL
    But I EXCHANGE ENGINE AND TRANSMISSION THATS the only changes I make
    everythings els are ORIGINAL,SO its why Im ask you because I have about 30
    to 40 small parts or maybe more .
    PLEASE LET ME KNOW MY EMAIL TIKIS@VERIZON.NET THANKS TUBBY I ALSO OWN A
    1958 CHEVY IMPALA NOMAD WAGON THE WAGON EVERYTHING IS ORIGINAL BOTH CARS
    RUN LIKE A CHAMP,I PURCHASE THE STUDEBAKER ON 1968 AND THE WAGON ON 1995,SO
    I MAYBE HAVE SOME CHEVY PARTS TO I HAVE TO LOOK MY STORAGE.
    THANS AGAIN TUBBY.

    classic cars - directory - Southern cross Engines
    If Optimising for google gives you a headache? - try optimising your Users

  6. #6
    WebProWorld MVP janeth's Avatar
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    Quote Originally Posted by incrediblehelp
    Another good thread Janeth. Very interesting, but eventually if you conduct good SMO, your rankings will climb. The days of just optimizing a website and getting rankings are far behind us. To get rankings your must optimize a website and then conduct Social Media Optimization to gain important one-way, relevant links.
    I agree, if SMO is done right then SEO should not be a problem at all.

    I wonder if some of the SEO companies should start doing SMO (:

    For marketing it would give the client a lot more benefits and they would see both traffic and sales in days rather than months.

    I wonder how much someone would charge to do something like that?

  7. #7
    WebProWorld MVP janeth's Avatar
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    Quote Originally Posted by Tubby
    Janeth said. .
    If I was making a how to list #1 would be always have your heart in the right place.

    I spent fifteen minutes looking at this snippet, trying to work out why this could not be correct. I am going blue in the face trying to find a hole in the logic behind this cheeky little sentence. I seem to be unable to.
    I suspect this could be the 'Perfect' starting point. . . . . . . . . . for anything!
    Hi Tubby,

    Glad to see you've returned, I missed you.

  8. #8
    WebProWorld MVP janeth's Avatar
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    Quote Originally Posted by Webnauts
    Now this will be a great thread!

    And Janeth, thanks for bringing up this topic.
    I added a category in my new forums: http://forums.seoworkers.com

    Cool stuff! Lets go for it. :)
    I'll check it out, I'm wanting to learn all I can about this.

    It would include using sites like myspace and digg to bring traffic to your site.

    I've done very little with either of those.

  9. #9
    WebProWorld MVP janeth's Avatar
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    Quote Originally Posted by Tubby
    Janeth how close is SMO (Social Media Optimization).
    to what I term SUO (site user Optimisation)
    I like the term SUO (:

    You would have to use SUO along with SMO, otherwise the SMO would be a waste of time.

  10. #10
    Moderator Tubby's Avatar
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    You would have to use SUO along with SMO, otherwise the SMO would be a waste of time.

    I like that. but prefer

    You would have to use SUO along with SMO, otherwise the SMO would be a WEO

    (wasted Effort Optimization )

    I never got far Janeth, I felt like a 10 year old leaving home, I walked around the block, and sneaked right back in through the back door....

    classic cars - directory - Southern cross Engines
    If Optimising for google gives you a headache? - try optimising your Users

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