I have read postings that seem related and appreciated the wisdom and general advise others are giving about Google’s new results. However, for my clients' sites, the explanations don’t match what I’m seeing.
Best example, www.sterckenfield.com. Before the update it was #5 for “CPA San Francisco”. Now, we’re off the radar. We’re in Google (not banned). I don’t think we’ve done anything evil, and I can find the site when looking by our name or unique text.
Google visited our site on 2/1/04. Our home page has PR5; it’s in ODP. There are a number of links to it – (I know about many more than show up when I do a link: inquiry.)
The site is not small – maybe 30 pages. They have content and the home page and other pages are updated recently – although the text content on the home page is unchanged from when we were #5.
We advertise in Adwords, too. Although I don’t think that affects the organic ranking, conspiracy theorists might want this data.
If I were looking for a CPA in San Francisco, our site is one which I would want to see!
Does anyone have any unified theory – conspiracy or otherwise – that explains why we were dumped. In the search results now there’s junk like “San Francisco Jobs”, bulk telephone listings, and even some CPA’s with very thin sites.
I am puzzled. Any suggestions and crystal ball readings would be appreciated.