I was wondering if anyone had input on the best strategy for link anchor text used for directories and link exchanges. I see many variations and am hoping someone could offer opinions on how google views the keywords within the achor text.
If I am targeting multiple keywords with some keywords that are more important than others what is the best method?
For Example: Is "Board Games" by itself within the anchor given more weight than "Board Games, Party Games, and Child Games". Or does Google give same weight to the other variation?
I would be very greatful for any advice to try to get this right going into this huge task.