Blogs can be both a blessing and a burden and the rise and fall of Richard Edelman makes that very clear.
Richard Edelman from what I understand is a stand up guy whose blazing a trail for marketing with blogs and wrote the WOMMA rules of ethics.
He has said things like;
"We rise to a higher level: We believe that word of mouth marketers have a special relationship with consumers and must go above and beyond the normal expectations of marketing ethics and honesty.
"We believe in honesty and transparency at all times: Honesty of relationship, opinion, and identity, respecting the rules of the forum, rising above the minimum requirements in privacy and permission."
But that was not the case when he was hired by Wal-Mart and created the fake Walmarting Across America Blog.
Now he's been caught and a lot of bloggers are not wanting to forget and forgive.
I'm thinking that a lot of the problems come from his being a member and writing the rules of ethics for WOMMA.
Either way you can read more about it here.