Google has to love have a piece of the action in both sides of this battle. Their search marketing business model is clearly the winner in this contest.
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Google has to love have a piece of the action in both sides of this battle. Their search marketing business model is clearly the winner in this contest.
Alternatively Google could end up stuck in the middle. Too successful with YouTube and MySpace walks away from the $900m. Too compliant towards MySpace and YouTube is under exploited.
After all its been a $2.55 billion investment. I can't quite believe that Rupert Murdoch will enjoy being seen as a patsy. He's a deal maker of epic proportions. And if anyone understands multi-channel media its Rupert.
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