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Thread: Is there a way to build legit doorway pages?

  1. #11
    WebProWorld MVP Webnauts's Avatar
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    Excellent post Kgun. Now I got your point. :)

  2. #12
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    Hey Webnauts, do you have any advice for my questions?

    Thank you.

  3. #13
    WebProWorld MVP Webnauts's Avatar
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    1. I would not make separate pages for e.g White Jeans and blue Jeans if they are exactly the same thing, and only their color is different.

    2. About content: don't spoil you content, trying to stuff as many keywords possible.

    Make your content human friendly, and if possible, try to have 4% density.

    Think future-oriented.

  4. #14
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    Thank you for the great advice.

    Regarding this:
    GonnaLuvIt wrote:
    Is there a way to actually evaluate two different pages?

    http://www.seojunkie.com/2006/05/24/...tent-analyzer/


    Do you know where I can get this tool? It's not available via this link. I have looked everywhere for this tool. Or, maybe you know of another similar tool?

  5. #15
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    I agree and back up the points made here -- by definition doorway pages are bad and spammy. Well written content pages serve as their own doorways....

  6. #16
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    Instead of doorway pages, concentrate on interior pages, each page can be specialized to a certain keywords, products or services. In the search engine that page may be the page found instead of your homepage, so in a way it will act as a doorway if users click on to other pages.

  7. #17
    WebProWorld MVP kgun's Avatar
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    Quote Originally Posted by Mac 5
    Instead of doorway pages, concentrate on interior pages, each page can be specialized to a certain keywords, products or services. In the search engine that page may be the page found instead of your homepage, so in a way it will act as a doorway if users click on to other pages.
    That was what I tried to explain.

  8. #18
    WebProWorld MVP kgun's Avatar
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    Quote Originally Posted by Webnauts
    1. I would not make separate pages for e.g White Jeans and blue Jeans if they are exactly the same thing, and only their color is different.
    John, there is no rule without exception. On a lecture in economics at the University of Oslo, the lecturere gave an example:

    Transportation costs from Sweden to Norway were less than the costs involved in changing colour on the machine producing plastic water buckets. So there was an advantage in producing buckets in Sweden of one colour and another colour in Norway :-)

    There is a famous article / report by the following title:

    "A theory of demand for products destinguished by place of production" by Armington.

  9. #19
    WebProWorld MVP incrediblehelp's Avatar
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    You know what some websites do? They build out SERP pages for keywords that they find in their internal search function. Sure these pages generally don't rank if the query is popular or highly competitive, but lots of the long tail ones do. I have lots of ideas on how to make this work, but it is very trickery because you need to satisfy the user end and the spider as well. I have steered away from it, because doing this type of optimization is not my "style".

    Of course building any pages like this is not a good idea for the search engines at all.

  10. #20
    WebProWorld MVP kgun's Avatar
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    Why is it wrong to build a page

    mysite.com\bluejeans ?

    I think that is consumer and not SE satisfaction. Didn't Google (represented by Matt Cutts) say, you shall build pages for human beings if you want to build pages for GoogleBOT?

    In my view it is correct to optimse with regard to the shopper's and not GoogleBOT's preference function.

    If I want blue jeans, why should I land on a page with red or black yeans?

    I even go further:
    Landing on a page with only blue yeans is seamless consumer satisfaction.

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