Getting quality one-way links from other sites to your client's site is part of a SEO's daily routine. This used to be the case with reciprocal linking, but as we all know, reciprocal links is not what it used to be.
Before you get bored, let me go on. I received an interesting email from another SEO company which I thought I'd post here to see what the overall response would be, so here goes.
I received a reciprocal link exchange request for one of my older inactive clients and replied that I am not doing any links or SEO for the client. I usually delete these emails but thought I'd ask that they remove the link and perhaps add a link to another client that I actively do SEO work for.
The reply I received was rather astonishing. They said, and I quote: "Unfortunately one of our other clients are already on there. This would create unwanted competition between them".
??? What... So I wrote back the following...
"I don't believe links on link pages compete at all. The purpose of having a links page is to have related quality resources that your site visitor can click through to. If I was of the opinion that links on links pages compete against each other then my client who has a site about scuba diving will never have links to other scuba diving sites. If this was the case then I would be adding links totally unrelated to the content of my site, which could be penalizable by some Search Engines. Wouldn't you agree ?"
I have not yet had a response and will post it here should I get one.
My reply reflects my personal opinion and I wanted to see whether I am correct or need to be corrected.
What are your thoughts ?