We have a retail jewelry site that's been up since 1998, and consistently well-ranked for sterling silver charms in the major search engines for most of the last 4-5 years...
We've redesigned the site several times. The latest version launched about two weeks ago - and although our pagerank and the majority of page names have stayed the same, sales have fallen from about 15-20 per day to less than 5 per day, and conversions through PPC are down to about none. Every other relaunch, nothing like this has happened, sales have been steady or increased. Here's the new site:
We have redirects for the product pages, because before they were static and now are in a dynamic MySQL database. All other pages,including the homepage, have the same names and content as the old site.
Our high rankings in Google, Yahoo, MSN etc. are still intact. And the purchase process is exactly the same, we use Mal's eCommerce and Authorize.net, the only difference is now we're using OptionCart too for the database. I made a number of test purchases and the process was exactly the same as on the old site.
The page looks a lot different (it was black and now is white, and much cleaner), but our logo-name is the same, the menu structure is the same and we have information on the front that yes, this is the
same Silver Fantasy, just with a new look. You can kind of see the old site here, minus graphics:
The main problem with it was the everything was static - changing prices, etc. took a long time.
We've also added about 30-40 more keywords to our Adwords and YahooSearch Marketing campaigns in the last two days.
I don't understand why sales have fallen off so dramatically - this is the time of year when they start to pick up for the holidays.
Can anyone make any suggestions? I really don't know what to do here... Any suggestions greatly appreciated!!