(btw, hope this is the correct-est forum for this post, if not, sorry and please move me!)
I've been checking out our stats (in StatCounter) which gives us a Returning Visitor percentage of 18.3%, with a Maximum Visit Length set at 1 hour. So anyone visiting for a while, then going away for an hour, then coming back, will I assume be classed as a new visitor.
I was wondering should I set the Maximum Visit Length up a bit as I'm sure people check our site at work, then look again later in the day and so on. Does anyone have any statistical/analytical experiences with this?
Another thing I've wondered is this:- does anyone else out there have comparison figures - ours is a travel site but I'd be interested in hearing from other industry sectors too. Or maybe someone knows of a comparison site (maybe similar to Alexa for example) where you can check certain stats for sites in different market sectors etc?