I am sure this has been discussed elsewhere, but I couldn't find what I was looking for. If anyone knows of a thread related to this please let me know.
I am looking for some new tracking software. We are currently advertising with a couple of sites that I would like to give some sort of ad specific ref id so that I can track exactly which ads are working for me as well as see how long visitors are staying as related to each ad/landing page.
I would like the program to be able to provide an infinite number of ids specific to each site and ad. I would like to have close to real time tracking with day, week, month and year breakdowns. I would also like to be able to add script to my sale complete page that would relate to this software as well. I need this software to run on iis or linux (I don't mind purchasing two copies).
If possible I also would like to be able to use this for ourselfs as we begin to sell ad space on our sites.
I have looked at some free php scripts, but none seem as robust as I am wanting. If anyone has experience with any programs that do this type of tracking I would love to hear from you since the number of these around makes it hard to tell what will work best for me.