The consumer isn't a moron. She is a keyword
A long time ago in a galaxy far, far away, David Ogilvy said, “The consumer isn't a moron. She is your wife.”
With the fanatical focus on technology - SEO, blogging, keyword density, podcasting, link building, RSS, viral & buzz marketing, microsites - we seem to be missing the forest for the trees.
Today, there is almost no discussion about the consumer.
How can we please her or him?
What makes her or him tick?
What are their dreams, desires, hopes and fears?
What motivates them?
Truly, the consumer has become another keyword.
What do you think?