My company website is
Thank your for your advice.
Slow loading. Not sure what is happening at the top of the page: green bars don't seem to have much aesthetic purpose. There's no hover on the menu.
The site is a brilliant idea, but it took me a while to click. Water Fuel is hydrogen based fuel. This is still way out technology as far as the average person is concerned and you've presented it like plumbing. I think the blue flame is great but it doesn't go with the pictures of vehicles in my opinion. The topic needs more imagination or at least more ingenuity in placement of design features. The Hyzor Automotive picture doesn't fill the frame while its twin on the left does. The fonts are all a little disjointed in relation to each other. Just small things.
The WhOle is GreAter than the SUm of the PArts
You have to make your site much faster and lock it down. While loading there is lots of movement. But definitely need to improve speed. And consistency in design wouldn't hurt either.
Try to bring people and technology together.
Looking at your code, you have 99 lines before you get to the body tag. Search engines will go to sleep before they reach your copy.
The home page has 80 mark up errors (doesn't have a doctype).
As for design, this is exciting new concept but looks like boring old boiler supplier.
A great deal of work required here to get up to scratch.
i personally do not feel the style of this site reflects the content. you're presenting a new-age, modern fuel alternative with a site straight out of '94.
there are loads of junk code in your markup.
this site, to me, is a prime example of why there are people make websites for a living. you will quickly discover the limitations of your site.
take some time to surf around, check some more up-to-date styles, and head back to the drawing board.
best of luck.
Slight changes from yesterday but everything about build is still the same and requires considerable work
The site does not communicate well -- start with copy. Make the reader work less with an article supplemented with diagrams. In other words dump the very nearly pointless pictures of cars and the pointless flame/globe animation. The site is new, but these out-of-date techniques make it look like the site is a decade-old.
Rather than making the site look authorative and professional, the layout makes the site look suspiciously crackpot. I sat through the download of the HyZor animation and expected an authorative, detailed explanation. I was disappointed by an animation which makes TV commercials seem like the encyclopedia Britannica by comparison.
Check out the Hypercar Project. Check out the jewelboxing site and the lengths they go to properly explain and and showcase their value proposition ...and it's just for a CD Case. Your site will have to fall somewhere between these two examples to get a proper hearing from a skeptical web audience.
Instead of a paragraph on a page, merge several pages to make one complete thought. Tone down the decoration and try for white paper credibility. An infomercial would be a big step up from the information content I found. Unless you want the reader to equate your high-quality product with those 'gas tank magnets' I'd scrap the entire design, post haste.
You do not want a potential business partner or VC to see this site.
Get a CSS based template and hire a copywriter. Figure out what you want a visitor to do, then communicate it.
Design Crux - infographic design