Attorneys suing Google in the California case say they will do everything possible to persuade advertisers to reject the Arkansas settlement.
"Google's motto is 'do no evil,' but it's not following its own advice by entering into this kind of settlement," lawyer Brian Kabateck said.
If enough advertisers balk, it might derail the deal. Google has the right to nullify the settlement if advertisers that supplied more than 5 percent of its revenue since 2001 reject the agreement.
Google spokesman Barry Schnitt said Kabateck and his colleagues are trying to rally opposition to the Arkansas settlement so they can revive the California lawsuit
in an attempt to drum up more fees for themselves.
Stephen Malouf, a Dallas lawyer who negotiated the Arkansas settlement, doubts advertisers can get a better deal than what Google has offered. "It's easy to take cheap shots now, but what is the alternative and what are the chances of success?"