I have been working behind the scenes on solving the 800 phone # tracking issue for you all. I know this is a big area of affiliate commission leakage and am excited to announce that some of my merchants are implementing solutions as we speak.
One of my clients, zZounds just made the bold move and phone orders are now being tracked. I couldn’t talk about it because they would not even give me the details until their patent was filed.
Having an 800# is very important to online sales and legit businesses MUST have an 800# for questions or for people who are afraid to order online. However, some products tend to get more phone calls. With this client, I assume zZounds customers sometimes have tech questions like "which is the best turntable that has xyz features?" or "my speakers just blew - what brand do you think is the most reliable and the best price?" So for this company to now track and credit affiliates for phone sales I think is HUGE and shows how high integrity they are.
800# phone sales tracking is not the industry norm and affiliates lose out on a lot of phone orders. I am working on a very exciting new solution with another one of my clients which will be announced soon. I am trying to discover the most compelling wording that will get customers to mention the aff ID when they call the 800#.
This is what one (typically critical) super affiliate had to say about this:
"Linda, first, I have to say thank you. I hope this will serve as an example for others to follow. However, I also realize that this 1-800 tracking is on of the fringe benefits to affiliate marketing when it comes to giving advertisers an edge. We (affiliates) lose on this issue, until someone, like you, and your company, comes along and says, "we care". For merchants who read this: this is how you get noticed, and get preferential treament when it comes to making a decision on what we promote, and what we don't promote."
The 1st client I mentioned above is using "priority code" some others I have seen list the affiliate id as a phone extension. Do any of you work with other companies that credit affiliate phone sales? If so, what is the best method you have seen for insuring that customers will use the affiliate id when they phone in orders?
Once I get merchant #2 set up with affiliate phone sales tracking, I intend to do a large promotional campaign and get a lot of press which will force more other high integrity merchants to follow suit and start paying for phone sales.
Any and all feedback and ideas will be sincerely appreciated and will help lots of affiliates earn more money!
Your Partner in Success,