Fresh dynamic content boosting SERPs

[scot184]

I've been tracking a few sites lately and scanning their code to determine why they're number #1 on Google and other engines. It seems that a lot of #1 sites contain dynamic content on their landing page which changes daily, if not several times daily.

It doesn't seem like necessarily adhere to WC3 validation, meta tags, alt tags, IBLs, and all the other tips/tricks that SEO's talk about nonstop. In fact, they have very few keywords on the subject except for maybe an H1 tag at the top of the code.

I feel like new, fresh content on the landing page really boosts a site's importance in the rankings. To me it seems like the strongest factor out there at the moment. Any thoughts?

[newconceptdesign]

That's an interesting observation. Can you give any examples (with keywords, phrases). I sometimes think that following W3 and all other standard stuff is not working as we would like it to, and there are other important factors.

[slider_n_tx]

I hear ya Scott. I have a humor and games site and I also track those sites that are my competitors and fail to see ANY kind of SEO, not even <H1> Tags and yet they rank high. One thing they do have in common is fresh content on the front page. Most of the guys here seem to do work for special companies or groups that don't have over 1,000,000 - 2,000,000 relevent search results and in that case maybe SEO does work. In my line SEO isn't as important as fresh content.

[zbatia]

I can confirm that, too. Our web site (http://www.rtek2000.com) had constantly #1 place on Google for the phrase "career training baltimore". As long as I updated the pages frequiently and paid to Google some due". Recently, Google pissed me off with their restrictions related to the licensing of some keywords (ex: transcender). I e-mailed them that I am not going to advertise with Google anymore and I'm switching to Yahoo!
That all resulted in shifting from #1 position to #3 and #4 positions withing 3 weeks.
I am considering to add some fresh content with a feed from several vendors.

[incrediblehelp]

If the goal of the SE's is to provide the best possible SERP's to its end users it would make sense that they would prefer websites that have frequently updated content, over ones that do not. Google is always scouring the internet with freshbot to pull this data to their index. As most of you know if your pages are one of the lucky ones to get crawling every other day with freshbot you will see the last date crawled in the SERPs.

It is interesting on how Google determines which pages are deserving of this almost daily crawling. Obviously your websites theme or business model can help determine if it falls into a category of updating frequently. Of course just about any website can have a blog added to it to create this "freshness" feel that Google loves.

[Keimos]

Hi Scott,

Maybe or not.

Have you tried updating a static page? No change of content but purely the fact that the file date is newer?

Unless the robots can follow a link in dynamic content, which I am not sure they can do then, somebody advise me differently, the answer to your question is that they have paid somebody somewhere.

I have seen this in the UK listings and know that paid for stuff can and will be pushed to the top.

Keimos

[scot184]

<<<"Hi Scott,

Maybe or not.

Have you tried updating a static page? No change of content but purely the fact that the file date is newer?

Unless the robots can follow a link in dynamic content, which I am not sure they can do then, somebody advise me differently, the answer to your question is that they have paid somebody somewhere.

I have seen this in the UK listings and know that paid for stuff can and will be pushed to the top.

Keimos">>>

Completely false. People do not pay Google for the top spot. Google may favor certain best of breed sites at the top, or authoritative sites, but no one is paying for the #1 spot. I know this because I'm number #1 on certain search queries, and when I mess with my code I drop down, and then come back up if I replace the code. So it's a variety of things, but it's not any conspiracy.

However, I think Yahoo directory listings get a big boost to the top in their ranking system, which I suppose is fair if Yahoo authenicates your site by adding it to their directory, but still semi-biased.

Anyways, I think fresh content is the key, and maybe it's not even changing the content so much as a few lines. Just keeping it active and alive may be enough to boost that section of your SEO and push you that little bit higher in the rankings. Maybe that's why all the SEOs that constantly update their site enjoy high rankings, because of the frequency of change.

Who knows...

[Keimos]

Hi Scott,

Completely false. People do not pay Google for the top spot.

Its not a conspiracy but fact. I have talked to the right people.

Not so much the sites themselves but the people promoting them. (Have seen the results)

Best of breed should and will in the mjority of cases work. Personally I have overcome the latest Google updates by doing absolutely nothing. Double the response. What's your take on that?

Keimos

[ergobob]

Suppose you have a main landing page that is static and you have a relevant news blog for that industry.

First, would placing the latest news article (two paragraphs) on that main landing page and changing it daily help in the SERPS?

Second, there is a Feedburner option to run the last 5 news titles in rotating box that is a PHP script. Would that be helpful for SERPs?

Thanks,

Bob

[MarkM_LV]

Quote: Unless the robots can follow a link in dynamic content.

I'm new to this forum, and would be very interested in your feedback.

It's my experience that Google seems to get through dynamic pages easily and frequently. If you're using a simple hypertext link, ( not sure about images, CSS, trees with branches etc.. ) Goggle will find every item in the site regardless of the amount of items. When I use 2 pages to deliver any number of items, either 5 or 5000, Google seems to find them with ease.

It's relevance of the item searched, and not the overall site content info that I'm referring to.

The values that are changed on each item is the title and the product information is presented in the meta key words and descriptions dynamically.

In addition sites such as WebWorldPro uses dymanic content. Search engines find these posts as reference for searched keywords.

Questions:
Perhaps the navigation design affects a robot?

For overall placement:
Do rotating themes and colors on page designs help?
A simple real time date and time on the page?

Thanks for your review.
Mark